We developed an identity around the Maersk graduate program along with a campaign directly targeting millennials. I had the opportunity to come up with the "Go with Maersk" concept and program name as seen in the pitch below. Drawing away from the corporate language typically used at Maersk, I took a more emotional and engaging approach in speaking to the potential candidates. As lead art director, I wrote the copy, a storyboard for a promotional video, designed parts of the website, and designed various marketing materials.