Dr. Oetker hired us to run a one week sprint on new business development in the future of pizza. We wanted to get a better understanding of what is motivating people to choose pizza for a meal and to dig deeper around the experience of eating pizza so that we could look for opportunities for Dr. Oetker to create new experiences. We spent time with consumers to spot new opportunities, solve problems we picked up on, and to better understand needs. We zoomed into 12 households across the UK and Germany to get a slice of their pizza life. We learned that people love pizza in a variety of ways. From our research we brainstormed new business opportunities for Dr. Oetker that we quickly tested on the market for viability.

 

I took lead on the design strategy for the 1 week sprint, including creating; 

-storyboards for each idea

-a 'fake' brand called O' My Pizza

-website

-social ads

-sparred with the team on the innovative business ideas