Binary code is the basis of almost all digital tools we use today. That made it an obvious starting point when I had the opportunity to design the identity and website for Digitaliseringsmessen 2018. I designed the logo to flow seamlessly back and forth between the binary numbers and the letters. Keeping in the digital trend, the color palette was drawn from clean RGB and played with the way light reacts to overlapping. The buttons of the site are an example of overlapping light. This project introduced me to After Effects where I made an introduction video to Digitaliseringsmessen that played on loop on a large screen outside of the conference center. For this project I was the lead art director designing the logo, identity, website, promotional video, and other assets.