Can one company run an entire city? 

Danfoss can, and our task was to show how. At the heart of every great city is great engineering. And at the heart of great engineering is Danfoss. We created a virtual city that would showcase the breadth of the Danfoss product family. Their products live in the shadows, beneath the surface of the beautifully designed spaces we live in, yet making our everyday life possible. How do we bring these kinds of products into the spotlight? By literally taking the user for a deep dive down into the layers, from the surface, to the engineer's drawing board, and finally to the product. I can't explain it better, you'll just have to experience Danfoss City for yourself. For this year-long project I played a large supporting role to the lead art director for UX and design, and was a key player in sparring and problem solving with the dev team during the iterative process.