DA had not updated the structure or design of their website in many years. Advice helped DA re-brand, restructure and reinvent their website DA.dk, while improving their overall approach to communication. I played a major supporting role to the lead art director who set the tone of voice and direction for the look and feel. Under their direction, I produced many subpages and flows, including the check-out flow in the marketplace. I was counted on for sparring and problem solving within user experience and design. First let's take a peek at this ironically timed tweet just months before the unveiling of the new DA...